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Marketing McDonald's

Mary Dillon speaking at Marquette University's CIRCLES event

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ABOUT THE SPEAKER

Mary Dillon is executive vice president and global chief marketing officer of McDonald's Corp. She is responsible for the company's global marketing strategy and overall brand development efforts.

ABOUT THE TALK

Dillon spoke to a group of alumni at the Marquette CIRCLES networking event in Chicago, discussing McDonald's Corp.'s many marketing strategies and brand development efforts.

ABOUT THE SERIES

CIRCLES: This lecture was part of CIRCLES, an innovative business networking program that connects Marquette University alumni with people doing business in fields such as health care, finance, journalism and real estate.

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