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Crisis Communication: Navigating AIG Through the Storm

Nick Ashooh, Jour ’76, speaking at Marquette University

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ABOUT THE SPEAKER

Nick Ashooh, who in January became vice president of corporate affairs at aluminum producer Alcoa, led crisis communication response efforts during the federal bailout of AIG, which many observers deemed too big to fail.

ABOUT THE TALK

Ashooh talked with Mike Gousha, distinguished fellow in law and public policy at Marquette Law School, about how he navigated the insurance giant’s communication response during the 2009 media storm.

ABOUT THE SERIES

The lecture was part of CIRCLES, an innovative business networking program that connects Marquette alumni with people doing business in fields such as health care, finance, journalism and real estate.

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